Competing at Machine Speed: The Old Rules of Commerce Are Dead.
Is it time to Compete at Machine Speed?

About the book

Competing at Machine Speed: How the Agentic Era Enables Commerce to Become the Central Nervous System of the Modern Enterprise argues that AI transformation is an operating model decision. Automating each step of a disconnected process produces a faster disconnected process. The book lays out the replacement: a three-layer operating system that senses the whole market, decides across the whole portfolio, and acts at the speed of the decision itself.

Written for leaders of consumer goods companies, and for any executive redesigning an operating model for the agentic era. Available in hardcover, paperback, ebook and audiobook.

Jeriad Zoghby, PhD has spent twenty-five years building the intelligent systems that run modern enterprises. Joan Smith has spent more than twenty years shaping and leading operating model transformation at the world's largest companies. Roald van Wyk has spent nearly three decades helping the world's largest consumer brands navigate transformation in commerce, branding and AI.